On the twelfth day of Christmas, my true love sent to me…a comfortable and stylish Serge Blanco garment.
Ok. Maybe not. But if he does, I won’t be disappointed.
The idea for Blanco's line began in 1992. The former, record-holding French rugby player was contacted by Jean-Jacques Lauby. Lauby, who was once a sports teacher had switched careers into the retail sector. He convinced Blanco, the best full back player of all games, to label his name on clothes. Shortly after retiring from rugby, the Serge Blanco line transpired.
His durable, yet chic sportswear brand includes jeans, tee-shirts, polos, and rugby shirts. Parkas, jackets, sweaters, cardigans, and sweatshirts offer plenty of heavy duty warmth for cold weather.
On November 16th, the men’s brand unveiled its first pop-up shop at Rothmans New York. Fancy fashionistas and couture cats mingled with new and old friends while sipping French wine, enjoying hors d’oeuvres, and admiring the new line.
The Family owned Rothmans, located on Park Avenue South and 18th will host the Serge Blanco Fall-Winter 17/18 collection through December 22nd.
The Serge Blanco brand is fairly new in the United States—perfect for sporting your own unique style that resists duplication. Best of all, this high quality line won’t break the bank and is likely to endure for a few seasons.
Serge Blanco Pop-Up Shop at Rothmans (222 Park Avenue South NYC). Now through December 22nd. For more information on Serge Blanco, click here: sergeblanco.com.
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