National Pretzel Day is right around the corner, April 26th (this Thursday), and if there is one place to celebrate this deliciously doughy day with, it's Auntie Anne's. You know them, you love them, you grab one of their pretzels dogs or nuggets in and out of Penn Station as they are one of your guiltiest pleasures out there, and they are doing something extra special for their biggest holiday of the year in order to get you to enjoy them that much more.
In honor of its 30th birthday, Auntie Anne’s®, the world’s largest hand-rolled soft pretzel franchise, has partnered with six artists to create a bold, graphic design-inspired line of clothing and accessories. The eclectic “For the Love of Pretzels” Collection is debuting just in time for National Pretzel Day on April 26.
All profits from the “For the Love of Pretzels” Collection will be donated to Alex’s Lemonade Stand Foundation (ALSF), Auntie Anne’s national charitable partner. ALSF’s mission is to change the lives of children with cancer through funding impactful research, raising awareness, supporting families, and empowering everyone to help cure childhood cancer. Since establishing a partnership with ALSF in September 2011, Auntie Anne’s has raised more than $3.7 million to fund childhood cancer research.
“Over the last 30 years, we’ve established deep connections with our loyal fans worldwide,” said Heather Neary, president of Auntie Anne’s. “Now, for the first time, those fans can showcase their love for Auntie Anne’s by wearing our clothing while also contributing to the fight against childhood cancer. This is going to be a ton of fun for a great cause.”
Fans can visit auntieannes.threadless.com to purchase items from the “For the Love of Pretzels” Collection. The e-store is hosted by Threadless, an online creative community helping art unknowns become art totally-knowns. The collection features men’s, women’s, and children’s clothing, as well as shoes from Bucketfeet and a variety of lifestyle accessories including phone cases, water bottles, mugs, shower and bath gear, and more. The “For the Love of Pretzels” Collection starts at $13.
Auntie Anne’s teamed up with the following designers to create the “For the Love of Pretzels” Collection:
- Mike Perry Studio: Mike created the hand-painted “Auntie Packs” (fanny packs) which are only available via social media giveaway. Mike is an illustrator in Brooklyn, N.Y.
- Huebucket: Bangkok-based Chalermphol Harnchakkham designed the collection of Pretzel Pug Yoga items. Chalermphol is a self-taught illustrator whose unique work is inspired by pugs, French bulldogs and his dreams.
- Rick Crane: Rick made the Pretzel Heaven products and is inspired by nature and minimalist designs.
- Daniel Allen Stevens: Daniel, a graphic designer and illustrator, produced the print for A Twisted Day.
- Luis Romero: Luis, creator of the Pretzels Forever design, is inspired by his childhood in Panama and his adulthood in Chicago.
- Shawnimals: Shawn designed the Pretzels for Everyone print and has also created a number of public art displays in his hometown of Chicago and around the world.
To add to the National Pretzel Day celebration, on April 26 Auntie Anne’s is distributing a special offer for My Pretzel Perks members: buy any variety of pretzel, get a free handmade classic pretzel. The offer will be available for members in the rewards section of the app and is valid from April 26 – April 29.
For the latest “For the Love of Pretzels” Collection news, including an opportunity to win one-of-a-kind hand-painted “Auntie Packs,” follow the brand on Twitter @AuntieAnnes, on Instagram @AuntieAnnesPretzels, and on Facebook at Facebook.com/AuntieAnnesPretzels. To get exclusive offers and information before anyone else, download the Auntie Anne’s My Pretzel Perks app.
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