James Arthur Celebrates the Holidays with Major Pepsi Performance

One of the biggest new artists of this past year is Pepsi Sound Drop's James Arthur, who had a major international hit with "Say You Won't Let Go" and many more.  The 29 year old, who originally rose to fame by winning The X-Factor over in the UK, took his talents across the pond to Manhattan last night, where he put on a very intimate performance at HAUS NYC.

Pepsi Sound Drop artist James Arthur rung in the holidays for fans with an intimate performance at Haus NYC. The “Say You Love Me” singer-songwriter took the stage and performed a medley of his hits including “Recovery,” “Certain Things,” holiday favorite “Have Yourself A Merry Little Christmas,” and even serenaded the crowd with his new single “Naked.” Attendees were treated to specialty holiday cocktails featuring Pepsi Salted Caramel and Mountain Dew Holiday Brew.

For background, James Arthur joined The Sound Drop team in June with artists like Khalid, Alessia Cara and Tinashe and is continuing to collaborate with Pepsi in order share his music in a unique way. The platform, which launched back in 2016, is in partnership with iHeart, Shazam and Viacom to support emerging artists and provide them with a platform to engage deeper with fans.

Recipes for these delicious cocktails can be found here:

SWEET & SPICY

·         1 part Pepsi Salted Caramel

·         2 parts Bourbon

·         1 part fresh lemon juice

·         Garnished with La Flor Spices cinnamon stick

HOME FOR THE HOLIDAYS

·         1 part Mountain Dew Holiday Brew

·         1 part Prosecco

·         1 part grenadine

For more information on James Arthur, please click here: facebook.com, JamesArthur, and for more information on Pepsi's Sound Drop, click here: pepsico.com, pepsi launches the sound drop to identify and support the next generation of bre08242016.